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Alyssa Best

Alyssa Best, business card

For her growing career coaching prac­tice, Alyssa needed a fresh, engaging iden­tity with which to greet prospec­tive clients. I devel­oped a word mark with custom lettering, that feels welcoming while commu­ni­cating action, connec­tions, and “upward move­ment”. She and I were both thrilled to see her new look applied to lovely letter­press busi­ness cards!

Once her iden­tity was complete, I devel­oped a simple yet highly effec­tive website for Alyssa.

See also:
  • 365 seeds

    The pome­granate was chosen as an icon for Amy’s project, as it carries symbolic impor­tance — repre­senting a seed for each day — as well as powerful nutri­tional significance.

  • Architectural Outfitters

    We worked with Greg at Architectural Outfitters to create an iden­tity that speaks to the vision and imag­i­na­tion with which they approach their projects.

  • The Virginia Home

    The Virginia Home, founded in 1894, needed an iden­tity that commu­ni­cated their solidity, profes­sion­alism, and compassion.

  • On to Richmond

    Charged with the task of creating a logo­mark out of approx­i­mately one para­graph, I went with an almost-modular, struc­tured and updated take on 1860s typography.

  • Ecologic

    In Richmond, Virginia, Ecologic is the resource for earth-friendly remod­eling and redec­o­rating, from DIY solu­tions to custom design and installation.

  • Volume Music + Sound

    Volume produces music and sound for clients from Gatorade to UPS to The Discovery Channel, and they asked for an iden­tity that’s “wicked cool”.

  • Alyssa Best

    For her growing career coaching prac­tice, Alyssa needed a fresh, engaging iden­tity with which to greet prospec­tive clients.

  • St. Catherine’s School Minimester

    Award-winning iden­tity created for an excep­tional girls’ school in Richmond, Virginia.

  • abcReps

    abcReps.com needed a simple, user-friendly site, and a brand that fit their niche without baby-talking to their clientele.

  • NYAC Network

    The NYAC Network is a way for NYAC to provide support in myriad ways to existing orga­ni­za­tions that share their goals — and it needed its own identity.


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